I'm a cross-platform content writer & editor based in London.
I've spent the last 10 years creating content across print and digital, for brands like Vitality, Livi, Peppy, Contiki, MyTutor, Happy Place, Gymshark, Jennis, Nature's Menu and Sainsbury's.
I'm great at helping brands and titles cut through the noise and make a difference – from changing the conversation on perimenopause to inspiring audiences to make small positive changes for good. I cover all aspects of lifestyle but I mainly specialise in women's health, wellbeing, finance, fitness and travel.
So, whether you need someone to lead your content strategy, produce sparkling copy or support your mega digital campaign,
I can help.
What can I help with?
Content strategy
I’ve worked on everything from magazine launches to tone of voice guidelines; bringing editorial and social strategies to life for multiple lifestyle brands and titles. I know how to make ideas work seamlessly across channels and have a track record for growing and retaining audiences.
Articles and copywriting
Whether it’s a hero feature, SEO-led article, engaging email journey or snappy social post, I know how to craft copy that sparks a shift in perspective and inspires action. Plus, I can write to suit any voice, audience or purpose, and have the SEO skills to drive organic growth, sharpish.
Digital campaigns
Unearthing the most compelling insights and stories is my superpower. I’ve worked to fill the gaps in women’s health information, amplified marginalised voices in travel and revealed the magic of grassroots sport – all via digital campaigns that hit the right people, in the right space, at the right time.
What else?
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Social strategy, planning and copy
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SEO articles
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Email journeys and copy
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Video, podcast and webinar planning and scripting
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Content calendar planning
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Feature writing and commissioning
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Content workshops and interactive sessions
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Analytics and performance
Testimonials
Danielle Welton,
Chief Content Officer, Jennis
“Amy is great at leading on client content strategy – she executes beautifully and easily manages teams of writers, designers and divas. Regardless of the pressure or pitch, she always brings out the creative best in everyone.”
Rebecca Denne,
Ex Head of Content, Stylist & Vitality
“If you're after a brilliant editorial lead that brings equal measures of talent and can-do vibes to the table, then look no further. I've worked with Amy for the last 6 years and I've seen her develop her career with professionalism, knowledge, conviction and spark. If you have the chance of working with her, grab it with two hands.”
Bryony Henderson,
Lead GP, Livi UK
“Amy is one of those rare people that manage to bind a team together with effortless ease. The articles that she wrote were superb and needed very little medical checking on my part and, above all, easy to follow and read.”
Let's work together
Whether you need a reliable freelancer or you have a project in need of some editorial clout, get in touch for my availability and day rate.
Based in Buckinghamshire, working in London.
Tel: 07816411501 a.bonifas3@gmail.com